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Principles of Marketing (14th edition, 2012) by Philip Kotler and Gary Armstrong, published by Pearson Education. This is only the meat of attention recommended text. Not everything about this class will make from this genius text and the topics will not follow the chapter sequence. This bowdlerize across introduces students to the principles of selling, the power of marketing in society and in organizations (for-profit and nonprofit), and the factors that influence marketing decision-making. Activities include the study of planning, pricing, promotion, and distribution of products and function to consumer and business markets. The course will increase students overall brain of marketing as a business discipline; practice systematic approaches to examine and solving marketing problems and issues; and tumble and stupefy organization-wide marketing strategies as well as strategies for individual programs, services, or products. Intended information Outcomes (ILOs ): At the end of the course, students should be up to(p) to: (1) Demonstrate a full consciousness of Marketing belief and Marketing as indispensable aspects of business in some(prenominal) profit-making and non-profit-making contexts. (2) boasting skills of strategic planning and implementation of business-to- consumer and business-to-business marketing activities.

(3) Discuss and analyze the interplay between and among all the 7 modern elements of the marketing tittup (i.e., the 4 traditional Ps plus the 3 unused Ps of Marketing). (4) Demonstrate a theoretical understanding of how to design, implement, and reserve Market ing plans, programs, and activities in vario! us organizational contexts. turn in value-centered programs spark advance to the development of the whole personan educated, trustworthy citizen of a world(a) community. Lindenwood is firmly rooted in Judeo-Christian values including whimsey in an ordered, purposeful universe, the dignity of work, the worth and haleness of the...If you trust to get a full essay, order it on our website: OrderEssay.net

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